Hand-coded. Not templated.
Custom WordPress builds, plugin integrations, migrations, and performance work — engineered by developers, not assembled from a page builder.
Built by hand, not assembled.
Most “custom” WordPress sites are actually a page builder — Elementor, Divi, or a theme’s own drag-and-drop system — wearing your logo. That works fine until you need something the builder wasn’t designed for, and then you’re waiting on a plugin update or paying someone to work around a limitation that shouldn’t exist.
We build theme code from scratch: hand-written templates, content fields structured around how you’ll actually update the site, and a codebase with no page-builder overhead weighing down your load times. It costs more upfront than a template. It costs less over the life of the site.
Content You Can Actually Edit
Fields structured around how you'll use them, so editing never means touching code.Custom Forms Integration
Contact, quote, and application forms wired to your actual workflow or CRM.Performance Baked In
Image handling, caching, and clean code from day one, not bolted on after launch.Clean Handoff & Documentation
A site you could hand to another developer someday, if you ever needed to.
Not all “WordPress” is the same WordPress.
Three different ways to build a WordPress site, and they’re not interchangeable. Which one’s right depends on how much layout flexibility you need versus what you’re willing to pay for it.
| Feature | Custom ACF Theme | Block Theme (Gutenberg) | Theme Builder |
|---|---|---|---|
| Starting Section Library | Reusable sections built at launch | Native blocks + saved patterns | Pre-built + third-party add-ons |
| Adding a Brand-New Section Later | Needs a developer | Needs a developer | Often no-code |
| Reusing a Layout Across Pages | Varies by builder | ||
| Per-Page Style Control Without a Dev | Limited presets | Full custom, block by block | Full custom |
| Long-Term Performance | Plugin overhead |
Neither approach is "better" — they trade off differently. A custom ACF theme gives you a curated library of sections that stay consistent and fast; a brand-new section type means a developer either way. We build new sites primarily as custom ACF themes, use block themes where they're a better fit, and maintain existing Elementor/Divi sites without taking on new builds — happy to point you to a trusted developer who does.
Not everything is a WordPress site.
WordPress is our default, not our only tool. For Shopify or HubSpot CMS work, or fully custom web applications, we partner with specialists who live in those platforms every day — so you still get someone who actually knows the tool, not a generalist figuring it out on your project.
Shopify & HubSpot
We scope the project, then bring in a trusted specialist partner for the platform-specific build.React / Next.js / Gatsby.js
For fully custom web applications, we work alongside a developer we trust rather than force it into WordPress.
Common additions.
Most sites need more than pages — a blog, a form, a way to manage members. These get scoped alongside your build, not bundled by default.
- Additional Forms
- Blog Setup
- Event Calendar
- Multi-Language Support
- CRM Integration
The different shapes a project can take.
Site Migration
Moving hosts, platforms, or both, without losing your rankings or your content.
Website Restructure
Taking over an existing site to reorganize or rebuild specific sections.
Membership Portals
Gated content, user accounts, and tiered access, built into your site.
What this actually costs.
Development is scoped case by case — a small custom WordPress build starts around $4,000, while a full enterprise site can run well past $25,000. What moves the number is scope, not the platform. Every project is different, and budget shouldn’t be the reason you don’t reach out.
What development actually solves, by industry.
Professional Services
Booking tools and integrations with the practice software you already use.
Nonprofits
Donation processing, event registration, and volunteer sign-ups that run without a developer on call.
Technology & SaaS
Documentation systems and integrations with the tools your product already talks to.
Home Services
Booking and scheduling integrations that turn a visit into an actual appointment.
Law Firms
Practice-area structures that scale cleanly as your firm grows or changes.
Engineering & Construction
Project galleries built to handle a growing portfolio without a redesign every year.
Healthcare
Careful form handling and patient-facing content structured for clarity, not just compliance.
Accounting & Finance
Secure client portals and document handling built with the care financial data requires.