Real numbers. No games.
Every project is scoped individually, but that doesn’t mean pricing has to be a mystery. Here’s how we actually price work, and what similar projects have run.
Get a ballpark estimate in minutes
What kind of help are you looking for?
Which of these services do you need?
Tell us more about your project needs
Estimated page count
Design
Development
How much of your site needs updating?
A ballpark estimate for:
Design
Development
A few things that affect the final number
- Whether your content and images are ready to go, or still need to be written, edited, or sourced, is one of the biggest swings in actual project cost.
- Most projects include a round or two of revisions as we refine things together — how many varies.
- A membership portal can be as simple as gating a few pages, or as involved as full user profiles, a member directory, and commenting.
- A basic calendar is one thing — ticketing, RSVPs, or venue/location details add meaningfully more build time.
- Product catalog size, variants, shipping/tax rules, and payment gateway setup all affect a WooCommerce build significantly.
- Blogs range from a simple post list to one with custom filtering, categories, and related content.
- Highly custom forms sometimes need things we can't anticipate here — CRM integrations, conditional logic, multi-step flows, file uploads — which add build time beyond a standard form.
- Larger sites often surface one-off templates and edge cases that a page count alone doesn't capture.
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Fixed scope, not a running clock.
Every project gets a fixed-scope proposal, not an hourly estimate that grows as we go. You’ll know the number before anything starts. “Starting at” pricing shows up across our services because most of what we do is genuinely variable, page count, content complexity, integrations, and revisions all move the final number, and pretending otherwise would mean either lowballing you upfront or padding every quote to cover worst-case scenarios.
What doesn’t move: no hourly billing surprises, no scope creep charged in silence, and no locking you into anything before a real conversation.
It's a Real Floor
Not a teaser number designed to get you on a call and then double. It's what the simplest honest version of that service actually costs.Scope Moves the Number
Page count, custom functionality, content volume, and integrations are what push a price up, not surprise fees.You Get a Real Quote First
Every engagement gets a fixed proposal before work begins. No open-ended billing, ever.
What similar projects have run.
Marketing Site
$6,000 – $15,000+
A focused, custom-designed site built to represent your business and drive contact. The low end is a lean foundation with minimal design; the high end is a fully custom, established-business site with real content and imagery.
E-Commerce Site
$10,000 – $25,000
Product catalog, cart, checkout, and payment integration — scope moves quickly with product count, variants, and inventory complexity.
Membership Site
$12,000 – $25,000+
User registration, login, tiered access control, and a member-facing experience — the most variable of the three, depending on how custom the access logic needs to be.
Some features that change the number.
Page Count & Unique Templates
Ten pages sharing one layout cost far less than three pages that each need their own design and logic.
Content Complexity
Bringing finished copy and images keeps costs down. Needing content written, organized, or sourced adds real time.
Integrations
CRM connections, payment processors, and booking systems each require their own setup and testing.
Custom Functionality
Interactive tools, calculators, or member-only features go beyond a standard page and take real development time.
Accessibility Requirements
Building and testing to WCAG standards from the start takes more care than retrofitting it later.
Timeline
A tight deadline means less flexibility to schedule around other work, which affects the price.
How each service actually prices out.
Design
It comes down to two things: how much structure the site needs, and whether a visual identity already exists. A small site reusing your existing colors and fonts costs far less than one that needs wireframes, mockups, and a visual language built from nothing.
- Existing branding you’re reusing → design work starts closer to the low end
- Need a visual identity established → add Visual Direction on top, often $1,000+
- More distinct page types → more mockup hours, not a flat per-page rate
Development
Starting at $4,000 covers development only, before design — a lean foundation with Home, About, Services, and Contact. No blog, no extra content sections. The moment real content infrastructure enters the picture, the number moves, and it moves quickly.
- Add a blog → a listing page, filters, and post template push it toward $6,000+
- Most real projects run 1–2 weeks minimum → $6,000–$12,000 for development alone
- Design + development combined on an average project → often approaching $20,000
Maintenance
The one genuinely fixed price list we offer — $300, $500, or $800 a month — because the work itself doesn’t vary project to project the way design and development do.
- Tier is about included hours and response time, not project complexity
- Custom plans exist for anything outside the standard three
Technical Consulting
No price list here on purpose. A one-hour second opinion and a multi-day audit aren’t the same engagement, and pretending they are would mean padding every quote to cover the bigger case.
- Always scoped individually, before any work starts
- Ask, and we’ll tell you honestly what a specific engagement would run
Every project is different, and budget shouldn’t be the reason you don’t reach out. These numbers are starting points, not a wall. If what you need doesn’t fit neatly into a range above, tell us what you’re working with — we’ll always try to find a way to help, whether that’s scoping something smaller or being honest about what to prioritize first. Reach out and let’s talk about it