Design isn't decoration. It's decisions.
Wireframes, high-fidelity mockups, and visual direction — the decisions that happen before a single line of code, so nothing gets built on a guess.
Not every page needs a slider.
Every project needs some design decisions made — even a simple two-page site has to decide what goes where. A gallery only earns its spot if there’s something worth showing off; a slider only if it’s not just decoration. That’s the real job of wireframing: deciding structure and content placement before anyone touches color or type.
It’s low-fidelity on purpose. A wireframe is quick to change. A finished mockup takes a revision round. Built code takes a bigger conversation about scope. The earlier a decision gets made, the easier it is to change your mind.
Wireframes
Low-fidelity structure: what goes where, and why. Sign-off required before mockups or development begin.High-Fidelity Mockups
Full visual design in Figma — color, type, imagery, and layout, ready to hand to development. Includes 2 rounds of revision.Visual Direction
Color palette, typography, spacing, and tone — documented as a design system for anything built after.Revisions, Defined
Two rounds means two rounds. Visual refinements are included; layout changes are a scope conversation, not a redo.
Combine what you need.
Most projects use wireframes and mockups together — structure first, then the full visual design. Visual Direction stands on its own; we usually keep it separate unless a project also involves a rebrand.
| Wireframes + Mockups | Wireframes | Mockups | Visual Direction | |
|---|---|---|---|---|
| Starting Price | $4,000 | $1,200 | $3,000 | $1,000 |
| Low-Fidelity Wireframes | — | — | ||
| High-Fidelity Mockups | — | — | ||
| Revision Rounds | 4 | 2 | 2 | — |
| Documented Design System | ||||
| Recommended If | You want structure and visuals locked in together | You need layout decided before anything else | You already have direction, need the full look | You're setting (or resetting) your visual identity |
These are starting points, not fixed quotes — page count and complexity move the number. Full branding (logo, brand strategy, imagery direction) isn't listed here, but folds naturally into Visual Direction when a project calls for it. Every project is scoped individually — if a package doesn't quite fit your budget, tell us. We'll find a way to make it work.
We don’t build on a guess.
Every project needs something real to approve before development starts — even if formal design work isn’t in the budget yet. When that’s the case, we put together an AI-assisted starting point so there’s an actual visual to react to. If you already have a design or mockup, we’re glad to review it — confirming it’s technically feasible and ready to build, not redoing work you’ve already paid for.
- Figma (our primary tool)
- Photoshop
- Adobe XD
- Webflow
- Canva
Every stage of getting a site looking right.
UX & Wireframing
Structure decisions and full visual design, together or separately, depending on what your project needs.
Mockups
High-fidelity Figma designs — the full visual look of the site, ready to build from.
Landing Pages
Focused, single-purpose page designs for campaigns, launches, or lead generation.
Website Redesign
A fresh design for a site you already have — take it with you or move into development with us.
Where design does the most work.
Professional Services
A visual language consistent enough that every page feels like the same firm made it, no matter who’s looking.
Nonprofits
Visual tone that carries as much emotional weight as the story itself.
Technology & SaaS
Interfaces and product visuals that make something complex feel approachable.
Home Services
Real before-and-after work, shown clearly instead of buried in a paragraph.
Law Firms
Restraint and clarity that build credibility before a single word gets read.
Engineering & Construction
Portfolio-heavy layouts that let the work speak for itself instead of competing with it.
Healthcare
A calm, credible visual tone that gives credentials, leadership, and accreditations real weight instead of burying them.
Accounting & Finance
Polish that signals precision — the same quality you’d want reflected in your books.